Job Description: B2B Account Manager

FitnessGenes has built a B2B genetic testing platform for professionals with application in different industries starting from the fitness and health industry (gyms, coaches, personal trainers). We are looking for a commercially driven B2B Account Growth Manager to lead new business acquisition while also managing and growing a portfolio of accounts.

This is a dual-role position:

- 70% new business development (outbound + inbound conversion)

- 30% account management (retention, upsell, renewal)

You will be responsible for driving predictable B2B revenue growth while building strong, long-term relationships with clients.

This role requires a structured, disciplined sales professional who is comfortable owning the full sales cycle and managing ongoing commercial relationships.

This is an opportunity to join FitnessGenes at an early stage of its B2B expansion and play a central role in building the commercial engine of the business.

Job Title: B2B Account Growth Manager

Part/full time: Full time (37.5 hours per week)

Salary: £50,000

Reports to: Chief Marketing Officer

To apply: Please send your C.V. and a covering letter (max 400 words) to recruitment@fitnessgenes.com, or using the button below. Successful applicants will be invited to an interview the week commencing Monday 20th April.

Apply now

Key Responsibilities:

New business development (70%):

Generate new B2B opportunities through outbound prospecting (email, LinkedIn, calls, partnerships) working closely with the marketing team

Qualify and convert inbound leads into paying B2B clients

Manage the full sales cycle from discovery to close

Conduct consultative sales conversations with B2B prospects

Present the FitnessGenes B2B solution in a clear, commercially compelling way

Build and manage a structured pipeline in Salesforce

Meet agreed monthly and quarterly revenue targets

Provide structured feedback to marketing and product on market needs and objections

Account management & growth (30%):

Manage and grow a portfolio of 60-80 B2B accounts

Drive renewals and reduce churn

Identify upsell opportunities (subscription upgrades, increased kit volumes, additional services)

Maintain regular proactive contact with key accounts

Monitor account performance and engagement

Support clients in maximising commercial value from the platform

Flag risks early and manage retention proactively

Performance Expectations:

Own and achieve new business revenue targets

Maintain accurate and up-to-date Salesforce records

Build a predictable pipeline with clear forecasting

Maintain high retention and account growth rates

Contribute to improving sales processes and playbooks

What Success Looks Like:

Consistent new clients acquisition

Strong pipeline coverage and accurate forecasting

High renewal rates and growing account value

Qualifications, Experience and Skills Required 

Essential

5 to 7 years’ B2B consultative sales experience

Comfortable closing deals with annual contract values up to ~£50k

Experience managing a portfolio of 60-80 accounts

Structured, process-driven and CRM disciplined 

Commercially savvy and confident in value-based selling

Able to balance hunter and farmer responsibilities

Self-starter comfortable working in a growing, fast-moving environment

Strong communication and relationship-building skills

Desirable

Experience selling into fitness, health or wellbeing sectors

Experience using Salesforce