Marketing systems and CRM management:

Manage CRM systems and marketing automation tools

Build and schedule email campaigns, automations and workflows

Maintain and optimise marketing databases

Ensure data integrity and segmentation accuracy

Campaign execution and optimisation:

Implement multi-channel marketing campaigns

Track campaign performance including traffic, leads and engagement

Optimise systems from awareness through acquisition and retention

Improve customer journey and increase customer lifetime value

Project management:

Create and manage project timelines

Ensure campaigns are delivered on schedule

Draft and manage marketing budgets

Move simultaneous projects forward to completion

Data and reporting:

Track weekly KPIs

Analyse marketing and customer data

Create performance reports for senior management

Use insights to inform campaign optimisation

Website and digital infrastructure:

Manage and update company website content

Improve website functionality and performance

Coordinate landing page builds

Cross-functional coordination:

Coordinate with sales, product and customer service teams

Align marketing execution with overall business objectives

Provide support to sales teams through materials and campaign alignment

Vendor and stakeholder management:

Coordinate with external vendors including designers, printers and agencies

Manage sponsorships and partnerships

Communicate with internal and external stakeholders

Administrative and operational support:

Maintain marketing systems and documentation

Provide administrative support where required

Organise files, databases and campaign assets

Essential

Strong technical aptitude and ability to learn new tools quickly

Experience with CRM, CMS and email marketing platforms

Project management experience

Strong analytical skills

Budget management experience

Highly organised and process-driven

Self-starter with high accountability

Desirable

Experience working within the health/fitness/wellness sector