This live webinar shows how DNA testing can be introduced as a high-value, premium service inside a coaching business — generating new revenue while reinforcing coaching credibility and client trust.
Using a real case study from FitnessGenes partner Megabox Fitness, this session focuses on the commercial and operational reality of DNA testing: how it is positioned, priced, delivered, and integrated into existing coaching models.
This webinar is a practical walkthrough of how DNA testing can become a profitable secondary revenue stream that complements high-quality coaching.
During this webinar you’ll hear how Megabox Fitness:
Positioned DNA testing as a premium service rather than an add-on
Structure and deliver client result consultations
Prioritise genetic insights without overwhelming clients
Use DNA testing to support retention, trust, and longer-term engagement
Have created secondary spend and new revenue opportunities
Why attend?
If you run or manage a gym or a coaching business, this webinar will help you understand:
Whether DNA testing makes commercial sense for your business
How to introduce it without disrupting your existing model
How to price and package it credibly
What kind of clients it appeals to
Who it's for:
If you run or manage a gym or a coaching business, this webinar will help you understand:
Gym Owners and Founders
Personal Trainers and Performance Coaches
Coached facilities looking to add premium services
Businesses exploring new revenue streams beyond sessions and memberships
📅 Date: Wednesday 4th February
🕓 Time: 4:00 PM UK time (BST)
⏱️ Duration: 45 minutes
📍 Location: Live online (access link will be emailed after registration)
To secure your place on the webinar and receive your access link, please complete the form below:
.png)
