Job Description: Content Manager

This is an opportunity for a results-driven and creative Content Specialist to join FitnessGenes. You will be responsible for developing high-value content assets that attract, engage and convert our target audiences (B2B and B2C) across multiple channels.

You will work closely with the CMO/CRO to translate strategic direction into compelling content that supports lead generation, customer acquisition and retention.

This is a hands-on execution role requiring strong copywriting skills, content planning ability, and creative ownership.

Job Title: Content Manager

Part/full time: Negotiable for the right candidate

Salary: £45,000 (pro-rata for part-time)

Reports to: Chief Marketing Officer

To apply: Please send your C.V. and a covering letter (max 400 words) to recruitment@fitnessgenes.com, or using the button below. Successful applicants will be invited to an interview the week commencing Monday 20th April.

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Key responsibilities:

Copywriting and content creation:

Write and edit marketing copy for email campaigns, website pages, landing pages and social media

Develop lead magnets, guides, and educational resources

Craft direct-response campaigns across email and digital channels

Content strategy and planning

Create and manage the content calendar aligned to strategic marketing goals

Develop multi-channel content plans across email, web, and social

Repurpose long-form content into high-performing micro-content assets

Performance and optimisation

Track content KPIs and engagement metrics

Analyse performance data to refine messaging and improve results

Create reports on campaign and content effectiveness

Video and multimedia coordination

Coordinate video production

Collaborate with outsourced videographers and editors

Support basic video editing where required

Research and insight

Monitor competitor content activity

Monitor industry trends to identify content opportunities

Email marketing content

Write and structure email marketing campaigns, sequences and newsletters

Develop promotional and nurture campaigns

Social media and digital content

Create and publish engaging social media content

Monitor engagement and adjust messaging accordingly

Qualifications, Experience and Skills Required 

Essential:

Exceptional copywriting skills with demonstrable portfolio

Strong understanding of content marketing and direct response principles

Ability to plan, prioritise and manage multiple content streams

Understanding of digital analytics and performance tracking

Creative thinking combined with commercial awareness

Highly self-motivated and comfortable working autonomously

Coachable and open to feedback

Desirable:

Experience working within the health/fitness/wellness sector

Experience creating accurate, evidence based scientific content in genetics, health and fitness, translating complex research into clear and accessible copy