1 billionmore years of healthy life
Because every year you stay well is a year you get back, for the people you love and the things you always meant to do.
“The inspiration for FitnessGenes didn't come from a business plan. It started when I lost my dad.
He was 55 when he was diagnosed with oesophageal cancer, and died two years later. He'd spent his whole life planning for retirement, and for trips he never got to take.
That changed something in me. I lost my fear, and realised that if there's something you want to do, you shouldn't wait for “someday” in the future. With my background in genetics (I did a PhD at the University of Birmingham) I took my personal savings and set up a small lab.
It took a few more years and a few more pivots before FitnessGenes became what it is today. But the reason hasn't changed. My dad ran out of time before he got to spend it the way he wanted, and I think about that a lot.
That's why our goal is a billion more years of healthy life. Not as a number on a slide, but as a billion more opportunities for people to spend with the people they love, doing the things they always meant to do.
My children will sadly never get to meet their grandad, who would have adored them as much as he adored me and my siblings, but I'd like to think his legacy is in every extra year we help someone get.”
More life, in the years you have.
More time together
More mornings, more milestones, more time with the people who matter most.
The life you kept putting off
The trip, the hobby, the plans: the things worth making time for.
Time at your best
Not more time in decline, but more years that genuinely feel like living.
Read the biology. Act decades early.
BASIL turns your data into intelligent action, a plan built for your life, not someone else's average.
Read the full picture
DNA as the foundation, with blood and wearable data added over time, all in one place.
See risks decades early
Flagging risks early, while there's still time to act.
Turn it into what matters
A clear action plan for your life, not someone else's average.