FitnessGenes in the press.
From The Times and Stylist to Cosmopolitan, Runner's World and the Daily Express — a selection of the journalists, athletes and titles who've put FitnessGenes to the test.
National & specialist titles featuring FitnessGenes
Nearly a decade of continuous press coverage
Clients worldwide, as reported in the press
Genetic variants analysed, as covered by the Express
As featured in the media.
Independent reviews, athlete write-ups and national newspaper features — each linking to the original article.
“How a DNA test changed how I eat and exercise”
Anna Maxted finds the results illuminating and actionable — gene variants for appetite, fat metabolism and muscle composition leave her empowered to adjust her diet and training.
Read the coverage StylistStrong Women puts our DNA kit to the test
A risk-focused approach with reassuring, actionable lifestyle recommendations — from supplements to stress — that cuts through the noise of fitness advice.
Read the coverage iNews“The health test that made me cry”
Sophie Morris's saliva test analyses hundreds of genes for personalised, actionable steps — including how Dr Decombel's advice cut her mother's cholesterol 25% in three months.
Read the coverage Cosmopolitan“There's no denying it helped me get stronger”
Jennifer Savin smashes personal bests and breaks a plateau on the DNA-personalised 'hero' plan — 150+ traits guiding sleep, exercise timing and rest periods.
Read the coverage Metro“I spat in a tube to find my perfect workout”
Reviewer Jess Austin gets genuinely useful direction — spirulina, drop sets, creatine — and a 12-week DNA-tailored plan that changed how she trains entirely.
Read the coverage Mail OnlineTop-line DNA fitness testing
A science-backed DNA service for personalised fitness and nutrition, with users praising “the most comprehensive understanding of my physical self” they've ever had.
Read the coverage The Evening StandardThe next step in DNA-based personalisation
Co-founded by ex-Oxford researcher Dr Stuart Grice — 150+ DNA reports and tailored workout plans, with users reporting weight loss, better sleep and faster PBs.
Read the coverage Daily ExpressCutting-edge DNA sequencing for healthy living
Maisha Frost on how sequencing 800,000+ variants powers personalised health blueprints for ~55,000 clients worldwide, backed by £8m investment.
Read the coverage Cycling Weekly“Could genetic testing make you a better cyclist?”
Nutritionist Anita Bean's 150+ traits explain her cycling plateau — from capillary-growth response to fast caffeine metabolism — with actionable training tweaks.
Read the coverage Cycling Plus600,000+ variants, 130+ personalised reports
The results prove impressively accurate and revelatory — tailored calorie targets, gene-specific recipes and performance insight that sharpen his training.
Read the coverage161 genetic reports, validated by athletes
Breadth covering caffeine metabolism, endurance, muscle building and blood sugar — validating for pro athletes and a motivating starting point for everyone.
BASIL: beyond generic AI coaching
BASIL analyses DNA, blood biomarkers and lifestyle — weighing the benefits and risks of advice, says CSO Dr Stuart Grice — in a way off-the-shelf AI can't match.
Read the coverage Women's Running“Fitter and faster after 40”
Results reveal endurance-athlete markers — strong lactate threshold and efficient mitochondria — with 30–50% of endurance capacity shown to be genetic.
Read the coverage Evoke / Irish Daily Mail“Can a saliva test really improve health?”
Lisa Brady's test flags cardiovascular and inflammation risks plus nutrient needs — a sobering but valuable motivator to fine-tune diet, sleep and heart health.
Read the coverageA standout pick in the Christmas gift guide
Named a top gift for fitness enthusiasts — 150+ reports spanning muscle building, weight loss, endurance and hormone health.
Simple kit, scientifically sophisticated report
A 40+ marker gene report across metabolism, fitness and recovery that makes generic diet and exercise advice feel decidedly last season.
Read the coverage Omnipositive“Genuinely informative and worth recommending”
A detailed, personalised analysis across 41 genes with a user-friendly dashboard and tailored workout and nutrition plans — plus founder Q&A access.
Read the coverageSee what the headlines are about.
Patented, peer-reviewed science — turned into a personalised plan for your longevity.
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