Custom DNA products
Custom client products built around FitnessGenes DNA testing — from core to premium, each with its own level of insight and support.
Partner Spotlight Muscle Intelligence
How Ben Pakulski is using FitnessGenes to deliver DNA testing.
When Ben Pakulski needed a DNA testing partner he could trust, he chose FitnessGenes. Here's how he's adding value for his clients and his business, and how you can do the same.
★★★★★Trusted by thousands of executives, athletes & coaches
"DNA testing has become a fundamental part of how we help our clients achieve their health and fitness results"
Ben Pakulski, Muscle Intelligence Founder
Built on science trusted by
The Muscle Intelligence model
How they use DNA testing with every client.
A repeatable four-step system that turns a one-off test into an ongoing, premium client relationship.
Managed kit delivery
FitnessGenes dispatch kits on Muscle Intelligence's behalf, shipping directly to each client's preferred address. 24 countries to date and counting.
Direct client data access
Clients access their results in the FitnessGenes members area; the Muscle Intelligence coaching team see the same data through a professional portal.
Post-results engagement
A post-results consultation adds insight and value. The data also feeds into training, nutrition, and lifestyle plans, allowing greater personalisation.
Swipe to explore →
Business insights
How Ben is using DNA testing to grow his business.
Adding DNA testing didn't just improve results — it reshaped the economics of every client relationship.
300+
Muscle Intelligence clients DNA tested to date
$180k
additional business revenue generated*
$125k
additional business profit*
95%
first time client sample pass rate
"DNA testing became the thing that separates us. Clients stay longer, go deeper, and refer more — because the plan is unmistakably built for them."
Ben Pakulski · Founder, Muscle Intelligence
How it works
The partner model, step by step.
From packaging the offer to accessing results — here's exactly how the FitnessGenes partnership runs day to day.
01
Package it your way
Build your own products by combining DNA testing with other services; including consultations, programming, and further health tests.
02
Your client buys from you
Rather than referring clients out to FitnessGenes, you take full payment directly from them, keeping them within your own ecosystem.
03
Pass the order to us
Send us the order through a shared order sheet that also shows each client's sample status and your total billing history.
04
Client registers & collects
We ship the kit direct to your client, who registers it, follows the sample-collection steps, and returns it for analysis.
05
Access results in your portal
View each client's results in your professional portal once analysis is complete, typically 2–3 weeks after it's been received at the lab.
The Muscle Intelligence Podcast · #393
Ben & Dr Samantha Decombel on genetically-optimised performance.
FitnessGenes CEO Dr Samantha Decombel and Alex Auld join Ben Pakulski to unpack how DNA testing is transforming training, recovery and long-term health — and why two people on the same plan get completely different results.
- Genetics as the missing link in performance planning
- How DNA shapes recovery, muscle growth & energy
- Genes and disease prevention — cholesterol to ApoE4
- Building a personalised blueprint for training
The professional portal
Review results & generate custom reports.
The FitnessGenes professional portal gives your coaching team a single place to review each client's results and generate custom, branded PDF reports for results consultations.
- Access every client's full results in one place
- Generate branded, custom PDF reports on demand
- Built to power the 1:1 results consultation
Run the same play in your business.
Book a call with the FitnessGenes partnerships team to discuss your personal requirements and how you can get started with DNA testing within your business.